Assistant Manager, Marketing & Business Development
Praxis is an independent, leading provider of bespoke private wealth, corporate administration and yacht services to companies, individuals and families across the world.
Our expertise and experience is driven by recruiting and retaining the brightest and best, and creating a culture that allows people to thrive. Our independence encourages an open culture where every voice is valued. We care about creating an environment that hears, supports and shares openly with all our people.
Teamwork and collaboration are at the heart of our approach, and we nurture an environment of openness and respect where everyone feels valued.
Be heard. Be part of the Praxis Group.
Our central services team provides centralised support to the Group. A career with us provides the chance to work with colleagues across our global network, delivering support across technology & business systems, marketing & communications, finance & accounting, compliance & risk, HR, facilities and administration.
Job Summary:
> Coordinate marketing programmes that help Praxis strengthen client and intermediary relationships, identify opportunities and act on feedback
> Support the Group Head in delivering the client and intermediary growth and retention programme, initially focusing on client and intermediary listening, and the Key Client Programme
> Work closely with Regional Directors, RPs, CSDs and commercial colleagues to gather insight, coordinate engagement activity and ensure agreed follow-up reaches the people who own those relationships
> Undertake other reasonable marketing and business development tasks as required to support the team’s priorities, consistent with the scope and level of the role.
Key responsibilities
Client and intermediary listening
> Coordinate client and intermediary surveys and other listening activity, including contact lists, invitations, responses, reporting and follow-up
> Bring together feedback, relationship insight and engagement data to identify themes, opportunities and potential concerns
> Maintain an action tracker and ensure findings are shared with the relevant relationship owners - monitor whether agreed actions have been completed
Key client and intermediary programmes
> Support the planning and delivery of the Key Client Programme, including engagement plans, communications, events and progress updates
> Coordinate agreed activity for priority intermediaries, including Radius initiatives and targeted activation campaigns
> Help identify dormant relationships and opportunities for relevant introductions, additional services or support from another Praxis office
Campaigns, content and advocacy
> Brief and coordinate targeted client and intermediary communications, working with colleagues responsible for content, campaign delivery and approvals
> Identify potential client stories, testimonials, case studies and referral opportunities, obtaining the necessary internal and client approvals
> Support account-based marketing activity by researching priority organisations and coordinating relevant engagement
Events and engagement
> Coordinate client and intermediary events within the agreed programme, working with the team on event strategy, content and promotion
> Work with relationship owners on guest lists, invitations, briefing materials and follow-up so that events support clear relationship objectives
Data insight and reporting
> Work with Head of Marketing Operations and Growth Enablement to improve the accuracy and completeness of priority client and intermediary records
> Track programme activity, participation, feedback, follow-up and opportunities or risks identified
> Contribute concise updates to monthly reporting, including what the insight suggests and where action is needed
Stakeholder engagement and ways of working
> Build effective relationships with commercial and client-facing colleagues across offices and service lines
> Maintain clear programme plans, briefs and deadlines, coordinating support through the team’s shared quarterly plan
> Respect confidentiality, data protection requirements and relevant content approval processes
Minimum qualifications and experience
> Relevant experience in marketing, business development, client engagement or relationship programmes.
> Experience in professional services or another relationship-led sector is desirable
> Experience coordinating projects involving multiple stakeholders, deadlines and follow-up actions
> Experience using CRM systems, contact data, surveys or email marketing tools is desirable
> A relevant qualification in marketing, communications or business is desirable; equivalent practical experience will also be considered
Skills
> Strong organisational skills and the ability to keep several programmes moving without losing sight of actions and deadlines
> Clear, confident written and verbal communication
> Sound judgement when handling client feedback and sensitive relationship information
> An analytical approach: able to identify useful themes in feedback and data and present them plainly
> Confidence working with senior colleagues and following up on agreed actions
> Strong attention to detail and proficiency with Microsoft 365
> Willingness to develop expertise in HubSpot and other marketing tools
Measures of success
> Success will be assessed through programme delivery and adoption, including survey participation and follow-up, coverage of priority relationships, completion of agreed engagement plans, participation by relationship owners and opportunities or risks surfaced.
- Department
- Central Services
- Locations
- Guernsey, London
- Employment type
- Full-time
- Working Status
- Office Based
About Praxis Group
We are an independent, leading provider of bespoke private wealth, corporate administration and yacht services to companies, individuals and families across the world.